It comes as no surprise that virtually all Canadians with internet access use social media to one degree or another. The vast majority of us have a Facebook account and are pretty savvy with sharing our lives with the world. Whereas, online marketers working with businesses of all sizes and audiences, need to maintain an active awareness of specific social media use in Canada. EcoLuxLuv Communications chooses to work primarily with businesses that are local-based and fall within the luxury lifestyle niche. This is our area of expertise, our area of interest and experience.
This is why we have looked to CIRA (Canadian Internet Registry Authority) to reference when compiling annual social media and online usage to create a more complete picture of social media use in Canada for our clients. For successful social media engagement, we create consistent targeted campaigns using data pertaining to preferred networks within specific demographics. Effective campaigns also require information about how users engage with companies online, and what they are saying about them.
How Canadians Actually Use Social Media
Fifty-six percent of the Canadian social media users surveyed say they follow companies, products or brands. Sixteen percent of Canadians post about companies/products/services/brands on social media. The hottest post topics in Canada include several categories that businesses may be able to use with various social marketing methods, including humour, health, food, hobbies, and self-improvement.
Organically reaching social media users is challenging, however, with feed visibility varies as platforms reconfigure their algorithms, but statistics show that even though how we use the platforms changes, the percentages stay consistent. The most success will come from expertly-targeted, boosted campaigns on whichever network your target market uses most. For organic (free) reach, you’re better off trying networks other than Facebook and Instagram. They may have less Canadian users, but increased exposure can provide better results.
All EcoLuxLuv Communications social media packages include post placement on Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Your business is covered on every platform that your audience is using. Each post is customized to the platform to ensure image placement, hashtags, and other relevant elements. No matter which platform your clients and potential clients use on a daily basis for their social media, your business will be in their feed, which is exactly where you need to be.
EcoLuxLuv Social Media / Content Creation packages
We offer 3 Content Creation Packages in your language(s) of choice (English, English/Mandarin, English/Cantonese). Each package is offered by flat-rate of $1,500/month with a 15% discount on 3-month package booking. All package fees are pre-paid.
1. Punctuality Package: Consistent posting on a pre-approved schedule to FB, IG, Tw, Pin, and LI. Bonus Summary Instastory each Sunday by 9 am. Provide ELL with 30 images, 30 text stories, a list of your tried and true hashtags, and we will prep and post on all 4 platforms every morning at 7 am with additional tweets out at 11:30 am to catch your followers at lunch and at 5 pm to catch them on their way home.
2. 30 for 30 Package: Recommended for company’s just starting out or a brand looking to shift gears quickly. This package gives you 30 posts in 30 days. We will work out a 7-day a week strategy to build your new look and feel quickly. Your feed will be glorious in just 30 days and your followers will have a whole new impression of who you are and what you offer. We will work with you to compile 30 posts to be shared across 5 platforms; including images, text stories, hashtags, image and geo-tagging (IG), with an IG Instastory Summary every Sunday. An alternate option: If you want an immediate online history, ELL will arrange to post all 30 days of content in a shorter timeframe such as a week or even in one day!
3. Strategic Package: For established businesses which are seeking to target their demographic with a focussed strategy to increase awareness, and sales. This package may augment your in-house posts or provide content over-and-above your current focus. Posts are 3-days per week with an IG Instastory on the day of your choice. This package is ideal for sales lead-ups/alerts, promotional opportunities, event awareness, and/or anything that is special to the specific month. Each Sunday we will change your social media platform header images to keep your profiles fresh and up-to-date.
Social Media Platforms in Canada – Breakdown Explanations
According to CIRA, 74 percent of Canadians spend at least 3-4 hours online per day and 67 percent are engaging in social media.
The SOCIALscape report found the following social media platforms are most popular:
87 percent of online Canadians read or search for information, content, posts, or comments from others at least once per week.
39 percent of online Canadians post comments or content at least once per week.
44 percent Read or search for information, content, posts, or comments from others at least once per week.
13 percent Post comments or content at least once per week.
54 percent Read or search for information, content, posts, or comments from others at least once per week.
18 percent Post comments or content at least once per week.
77 percent Read or search for information, content, posts, or comments from others at least once per week.
32 percent Post comments or content at least once per week.
46 percent Read or search for information, content, posts, or comments from others at least once per week.
11 percent Post comments or content at least once per week.
56 percent Read or search for information, content, posts, or comments from others at least once per week.
22 percent Post comments or content at least once per week.