La Maison Valmont Arrives in Oakridge
Art and the whisper of wellness infuse life into the newly launched La Maison Valmont in Oakridge Centre. Situated amidst a cluster of luxury boutiques, the 95-square-metre location includes a chic sales floor, lounge, and two spa treatment rooms.
The boutique is cool, crisp, and quiet. The Montreal-based L-Decors designed interior is white and glossy with subtle European nuances. The sales floor has a minimalist display aesthetic which includes By Terry and II Profvmo counters and a skincare consultation area.
Throughout the airy space, original fine art is presented with product in sleek metallic geometric displays. President and Artistic Director, Didier Guillon, is an avid collector and works with artists to influence Valmont’s universe.
Talents as diverse as intricate decoupeuse Marianne Dubuls, French painter Jane Le Besque, and street artist El Bocho are showcased throughout LMV spas in 45 countries.
In Vancouver, it is Berlin-born El Bocho’s portraits of the two Guillon daughters, Capucine and Valentine, that catch the eye and bring a youthful exuberance to the interior via bold strokes of black and citrus dabbed with signature X’s.
Upon arriving guests are warmly greeted, introduced to their aesthetician, and receive a mapping of their customized treatment. They then retreat down an art-lined corridor to a Spa room, where the latest in cosmetic cellular anti-ageing treatments will be applied by incorporating LMV’s unique and exclusive Butterfly Movement technique. This technique of reactivating skin micro circulation and promoting lymphatic drainage was developed by the brand and is used across its range of treatments.
Consistently innovative, LMV has developed patented formulae for their entire range of products, which incorporate DNA harvested from Canadian salmon milt, RNA from torula utilis yeast and pure plant extracts, and collagen from primitive jellyfish and native Argentine cows. These are the key ingredients in their L’Elixir des Glaciers line, world-renowned for its hydration, regeneration, and cellular reactivation properties.
“Brands can no longer be self-centered. They must build bridges toward other universes, draw connection with other types of influential trends and become one with the spirit of their time.” – Sophie & Didier Guillon
The Intensive 90 Minute signature facial is highly recommended with its relaxing introduction for the body and the intensive and thorough application of the Butterfly Movement. During the treatment, the aesthetician moves seamlessly from the hydrating facial to a series of localized massages of the body and scalp, in a continuous rotation. The Vitality of the Glaciers treatment ritual results in a face that is refreshed, smoothed, and oxygenated.
Photo’s by Patryk Widejko via La Maison Valmont.
(This article was originally published with my byline in HLM Magazine).