I. Digital Packages for Small Local Business
‘Peace of Mind’ Small Biz Package: $500
EcoLuxLuv Comms will pre-write and schedule:
- 12 posts (M, W, F) for all 5 social media platforms* to be scheduled Monday, Wednesday, Friday for your company (total of 60 posts over 30-days) of native posts (written specifically for Facebook, Instagram, Twitter, Pinterest, and LinkedIn) with hashtags and Call-to-Action.
- 2 mini-blogs of up to 200 words with all the Google-friendly elements (bolding, hyperlinks, keywording, Yoast compliance, images with alt-text, H3 headings, etc).
- 1 eBlast to your client base using your platform (MailChimp, Klaviyo, Constant Contact, etc) with Image Header, Intro, 1 Promo, 2 Product/Services Spotlight, Testimonial, and Social Media Links.
This package also includes a complimentary Daily Engagement Checklist and a Monthly Statistics Compilation spreadsheet.
*Why 5 Platforms? Each platform has a dedicated audience and each provides value. If your company is not utilizing the five most used social media platforms in North America, we can set-up and populate the necessary sections for $50/platform.
II. Content Creation – 2 Distinct Packages: $1500
1. Punctuality Package
Is your business getting in the way of successfully spreading the word about your business? Are you neglecting your posting and there is now a backlog? Frustrated by the time involved with daily posting?
ELL will set-up and schedule all your content and will shoulder the responsibility of ensuring all your posts go up on time every day.
You provide the digital assets (30 images, 30 text suggestions), a list of your tried and true hashtags, and we will prep and post on all 5 platforms every morning at 7:00 am.
Ensure your brand voice stays true with the Punctuality Package!
2. 30 Posts in 30 Days Package
Is your company just starting out or is your business switching gears and do you need a new online history asap? This package gives you 30 posts in 30 days on 5 social media platforms (FB, IG, Tw, Pin, LI)
We will work out a 7-day a week strategy to build your new look and feel quickly. Your feed will be glorious in just 30 days and your followers will have a whole new impression of who you are and what you offer.
We will work with you to compile 30 posts to be shared across 5 platforms; including images, text stories, call-to-action, and hashtags.
* If you want an immediate online history, ELL will arrange to post all 30 days of content in a shorter time frame such as a week or even in one day!
III. Content Creation: Blogging: $100-$300/each
1. Blogging for Your Brand
Solid blog content written to spec provides an excellent opportunity to craft the narrative of your brand and its history, promote products/services offered, to educate, facilitate storytelling, create a stronger bond with your customer, and to draw in new customers.
Plus adding new content on your website will not only build your subscription base (for future target marketing), it will provide content that can be repurposed into social media posts for months.
Option: Blog #1 – $300 Full – Building Your Brand Image through Storytelling
Consists of 300+, up to 8 images, up to 5 outbound links, up to 3 inbound links, keywords, image tagging, Yoast fulfillment, and formatting (headings, lists, readability, etc) to ensure the post is pleasing to Google.
Blog can be uploaded to your website and saved as a draft for your approval and scheduling.
Option: Blog #2 – $200 Mini – Quick Announcement for New Product/Service or Event
Consists of up to 200 words, up to 3 images, up to 3 outbound links, 1 inbound link, keywords, image tagging, Yoast fulfillment, and formatting as necessary and may include headings, lists, readability, etc, to ensure the post is pleasing to Google.
Blog can be provided in Office .docx format or uploaded to your website and saved as a draft for your approval and scheduling.
Option: Blog #3 – $100 Micro – Sharing News Story or Event Published Elsewhere
Consists of up to 100 words, up to 3 images, up to 2 outbound links, 1 inbound link, keywords, image tagging, Yoast fulfillment, and formatting as necessary and may include headings, lists, readability, etc, to ensure the post is pleasing to Google.
Blog can be provided in Office .docx format or uploaded to your website and saved as a draft for your approval and scheduling.
* Images to be provided by the client. If you require images sourced and/or photography, we can quote based on the time at $50/hour.
IV. Subscription Services – Client Connections
Did you know that Forbes has calculated that it costs 7 times as much to develop a new customer but only 2 times to keep a current customer? Building brand loyalty is savvy and cost-effective.
1. Database Development
Let us compile all your ‘lists’ into a comprehensive database that will act as source material for your marketing campaigns, event guest lists, personalized mail-outs, etc.
Quote based on a per line fee of $0.50/each. (6 basic fields)
2. eMail-Outs – $300
Let us work with you to develop a strategy to engage your customers and reward their loyalty through direct campaigns using your databases.
The average MailChimp eMail-out template includes a feature element, an update, an offer, and click-through.
eg. Luxury Fashion Brand
Feature: What’s New for Fall/Winter 2021?
Update: New outerwear has arrived in store
Offer: For a limited time for subscribers only receive 15% off purchases over $500
Click-through: 3 images that link to the e-commerce section of the website
V. Business Services – Audit / Consulting
1. Consulting – $100/hour – LIMITED AVAILABILITY
Do you need advice on which Loyalty Program or Review App is best for your business? How to roll-out new campaigns? How to initiate collaborations with individuals, influencers, or other businesses? What is a Brand Ambassador and do you really need one? Ask us whatever you want! We are here to offer guidance and help you solve your marketing problems.
2. Website Overview – $275
Is your website outdated or lacking in personality? Let us go through it, page by page (up to 10 main pages), and generate a recommendations report that you can use as a guideline to bolster your online presence. Let us test your links, check your voice, make suggestions for content, and provide an overview that tells you what your visitors think and feel when they visit your website.
3. Digital Overview – $275
A dissection of your digital social platforms and the content going back 3 months. Let us go through it, post-by-post and generate a recommendations report that you can use as a guideline to bolster your online presence. Let us check your voice and make suggestions for content, and provide an overview that tells you what your visitors think and feel when they visit your website and how to get them to ‘slow the scroll.’
VI. WordPress Website Creation & Revamp: $1500
A solidly built website provides the backbone to which all your social media connects to, and drives online traffic to.
A basic but informative website is a must-have and if your company is in need of a WordPress site that is easy to maintain, update, and built out, ELL can create one for you relatively quickly, and in most cases, in less than a week.
This $1,500 starter package includes a WordPress template, creation of 5-pages (Home, About Us, Services, Blog, Contact/Location).
You provide the basic text and images and we will set-up the pages, add general info and settings, craft page content, create links, add keywords and image tagging, set-up forms, link social media, and add widgets and plug-ins as required.
If you wish a website with eCommerce through Shopify, the fee is approximately $3,000.
Website Revamp – For all those beginner sites that need an overhaul! $500. Let’s talk about timeline and priorities.
VII. Media Exposure – PR / Placements
1. Media Placements – $50 – $500 + publication content fee (varies)
Receiving media exposure through print media and digital outlets is highly desirable as it provides a 3rd-party recommendation for your business services/products that are not of your own making. Our CEO is an expert story whisperer having written for most local publications – she knows how to position your brand to get attention.
These opportunities range from a business mention or reference in article or blog post, inclusion in popular listicles, feature article or a spotlight (business, founder, product/service). They also include custom or sponsored posts in suitable publications or websites.
Pricing for Media Placement is on a sliding scale depending on the opportunity with a reference or mention being $50 to $500 for a sponsored/customized post, $0.50/word to write the article, and the fee from the publication for sponsorship. We will work with you to strategize a pitch to specific publications which have the best audience for your story.
Our fee does not include the potential cost of sponsorship in various publications.
2. Press Release – $200 + Distribution Fee
A business should do a press release at least every 3 months to announce something, literally, anything can be turned into a press release. Anything that is new, or changing, a collaboration, an event, even getting a mention in other press! Press releases offer inbound links, helps Google ranking, and get your story in front of the media and online content creators.
A standard press release template includes the main focus of the announcement, 1 – 2 quotes from key persons, 1 – 3 images, and company contact details. Upon approval ELL will distribute to Lower Mainland media and post on a series of free press release websites.
VIII. Sponsored Content – Folio.YVR
In March 2019, EcoLuvLuv Communications launched a monthly digital magazine in flippable-format on issuu.com magazine platform and downloadable in .pdf format to readers.
With a tagline of ‘Embracing the West Coast Luxury Lifestyle,’ Folio.YVR presents a monthly artistic and beautifully designed reflection of life in our eco-conscious city and the areas surrounding. The publication focuses on luxury-level fashion, design, and shopping; VIP, private, and charity-focused events; the best in plant-based culinary and dining; the exquisiteness of our vices; cruelty-free beauty and spa experiences; experiential travel and discovery; the most impressive architecture and real estate; and, of course, all things that go extremely fast.
Folio.YVR is the digital vehicle for the iconic brands and services that make our corner of Canada so unique and desirable.
Folio.YVR is a sponsored-content only publication that will contain no overt advertising which allows us to control the quality and voice of each page. It is 100% quality content-driven with a focus on storytelling presented in a flippable format that delivers a glossy print experience online.
To be considered for inclusion – a brand, product, or service – must be first pre-cleared by the publisher and be recognized as a suitable fit in the west coast luxury lifestyle niche.
Folio.YVR has a separate rate sheet (from the above media placement pricing) which begins at $50/reference/mention, $250 Category divider, $500/2-page spread, plus $0.50/word to write the content. Click through to the updated 2020/2021 Media Kit here.
IX. Digital Add-on’s:
a) Retail-Insider Industry Package – Begins at $3,000 for a story, digital ad package, reposting, and more. Must be a Canadian business that has a tangible relationship to the Retail Industry – we can advise. Article of 500-800 words, up to 15 images, hyperlinks, and keywording. Each article is published on Retail-Insider.com, then shared to their subscriber list of 19,000+, then added to Daily Summary and Weekly Summary subscriber blasts. Then the blog post is reformatted and placed on EcoLuxLifestyle.co. In total, each sponsored Retail Insider articles will be directly sent to over 100,000 Canadians over a 3-week period.
b) EcoLuxLifestyle.co Blog Post – Sponsored – $500. Article of 300-500 words, up to 8 images, hyperlinks, and keywording. Each blog post is published, then shared to the subscriber list of 2,000+. Post is shared on 5 social media platforms – FB, Tw, Pin, IG, and LI repeatedly and parent story is added to our reposting system with at least 5-8 reposts per month for one year.
At EcoLuxLuv Comms, we offer bespoke marketing tools to help you solidify and strengthen your digital presence through effective content creation. We are open to requests for promotional services, strategy assistance, introductions, event production, etc.
[Please note that if you are seeking Follower/Likes building campaigns via the implementation of timely contests and giveaways, or via customized Instastories, we will be happy to connect you to one of our partners who specialize in impactful digital engagement marketing].