EcoLuxLuv Comms: How Canadians ACTUALLY Use Social Media

EcoLuxLuv Comms: How Canadians ACTUALLY Use Social Media

It comes as no surprise that virtually all Canadians with internet access use social media to one degree or another. The vast majority of us have a Facebook account and are pretty savvy with sharing our lives with the world. Whereas, online marketers working with businesses of all sizes and audiences, need to maintain an active awareness of specific social media use in Canada. EcoLuxLuv Communications chooses to work primarily with businesses that are local-based and fall within the luxury lifestyle niche. This is our area of expertise.

This is why we have looked to CIRA (Canadian Internet Registry Authority) to reference when compiling annual social media and online usage to create a more complete picture of social media use in Canada for our clients. For successful social media engagement, we create consistent targeted campaigns using data pertaining to preferred networks within specific demographics. Effective campaigns also require information about how users engage with companies online, and what they are saying about them.

How Canadians Actually Use Social Media

Fifty-six percent of the Canadian social media users surveyed say they follow companies, products or brands. Sixteen percent of Canadians post about companies/products/services/brands on social media. The hottest post topics in Canada include several categories that businesses may be able to use with various social marketing methods, including humour, health, food, hobbies, and self-improvement.

Organically reaching social media users is challenging, however, with feed visibility varies as platforms reconfigure their algorithms, but statistics show that even though how we use the platforms changes, the percentages stay consistent. The most success will come from expertly-targeted, boosted campaigns on whichever network your target market uses most. For organic (free) reach, you’re better off trying networks other than Facebook and Instagram. They may have less Canadian users, but increased exposure can provide better results.

All EcoLuxLuv Communications social media packages include post placement on Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Your business is covered on every platform that your audience is using. Each post is customized to the platform to ensure image placement, hashtags, and other relevant elements. No matter which platform your clients and potential clients use on a daily basis for their social media, your business will be in their feed, which is exactly where you need to be.

Social Media Platforms in Canada – Breakdown Explanations

According to CIRA, 74 percent of Canadians spend at least 3-4 hours online per day and 67 percent are engaging in social media.

The SOCIALscape report found the following social media platforms are most popular:

Facebook 80%
87 percent of online Canadians read or search for information, content, posts, or comments from others at least once per week.
39 percent of online Canadians post comments or content at least once per week.

LinkedIn 45%
44 percent Read or search for information, content, posts, or comments from others at least once per week.
13 percent Post comments or content at least once per week.

Instagram 39%
77 percent Read or search for information, content, posts, or comments from others at least once per week.
32 percent Post comments or content at least once per week.

Pinterest 36%
46 percent Read or search for information, content, posts, or comments from others at least once per week.
11 percent Post comments or content at least once per week.

Twitter 35%
56 percent Read or search for information, content, posts, or comments from others at least once per week.
22 percent Post comments or content at least once per week.