I. Social Media – 5 Platforms
Via 5 platforms: Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Each has a dedicated audience and each provides value. If your company is not utilizing all the social media platforms that are available to you, we can set-up and populate the necessary sections for a fee per platform.
II. Content Creation – 3 Distinct Packages
Each package is paid in advance. 15% discount on booking a 3-month package. (50% due upon agreement of services and 50% in 30 days). You may bundle as you wish, for example, 2 months of the 30 for 30 Package + 1 month Strategic package.
1. Punctuality Package
Is your business getting in the way of successfully spreading the word about your business? Are you neglecting your posting and there is now a backlog? Frustrated by the time involved with daily posting?
ELL will set-up and schedule all your content and will shoulder the responsibility of ensuring all your posts go up on time every day, with an IG Instastory Summary every Sunday.
Provide ELL with 30 images, 30 text suggestions, a list of your tried and true hashtags, and we will prep and post on all 5 platforms every morning at 10 am with additional duplicate tweets out at 11:30 am to catch your followers at lunch and at 5 pm to catch them on their way home! Consistency is key to a successful online presence. (Total: 210 posts)
2. 30 for 30 Package
Is your company just starting out or is your business switching gears and you need a new online history asap? This package gives you 30 posts in 30 days.
We will work out a 7-day a week strategy to build your new look and feel quickly. Your feed will be glorious in just 30 days and your followers will have a whole new impression of who you are and what you offer.
We will work with you to compile 30 posts to be shared across 5 platforms; including images, text stories, hashtags, images, with an IG Instastory Summary every Sunday by noon.
* If you want an immediate online history, ELL will arrange to post all 30 days of content in a shorter time frame such as a week or even in one day!
3. Strategic Package
For established businesses which are seeking to target their demographic with a focused strategy to increase awareness, and sales. This package may augment your in-house posts or provide content over-and-above your current focus.
Posts are 3-days per week with a daily IG Instastory. This package is ideal for sales lead-ups/alerts, promotional opportunities, event awareness, and/or anything that is special to the specific month.
* Each Sunday we will change your social media platform header images to keep your profiles fresh and up-to-date.
Let us work with you to define the purpose, voice, and goal to be accomplished.
III. Content Creation – Website Engagement
1. Back to Basics Package
Is your website doing your brand justice? Does it convey confidence, inspire trust, and educate? Is your Evergreen content complete? Is your company history and About Us up-to-date?
Let us build your basic content and ensure that all pages and images are keyworded and tagged to ensure your site is getting seen.
We will provide a quote based on:
a) The number of pages needing keywording/tagging
b) The number of words required for editing/creating Evergreen text
2. Blogging for Your Brand
Solid blog content written to spec provides an excellent opportunity to craft the narrative of your brand and its history, promote products/services offered, to educate, facilitate storytelling, create a stronger bond with your customer, and to draw in new customers.
Plus adding new content on your website will not only build your subscription base (for future target marketing), it will provide content that can be repurposed into social media posts for months.
Option: Blog #1 – Full
Consists of 300 – 500 words, up to 8 images, up to 5 outbound links, up to 3 inbound links, keywords, image tagging, Yoast fulfillment, and formatting (headings, lists, readability, etc) to ensure the post is pleasing to Google.
Blog can be uploaded to your website and saved as a draft for your approval and scheduling.
Option: Blog #2 – Mini
Consists of up to 300 words, up to 3 images, up to 3 outbound links, 1 inbound link, keywords, image tagging, Yoast fulfillment, and formatting as necessary and may include headings, lists, readability, etc, to ensure the post is pleasing to Google.
Blog can be uploaded to your website and saved as a draft for your approval and scheduling.
* Images to be provided by the client. If you require images sourced and/or photography, we can quote based on the time at $100/hour.
IV. Subscription Services – Client Connections
Did you know that Forbes has calculated that it costs 7 times as much to develop a new customer but only 2 times to keep a current customer? Building brand loyalty is savvy and cost-effective.
1. Database Development
Let us compile all your ‘lists’ into a comprehensive database which will act as source material for your marketing campaigns, event guest lists, personalized mail-outs, etc.
Let us work with you to develop a strategy to engage your customers and reward their loyalty through direct campaigns using your databases.
The average eMail-out template includes a feature element, an update, an offer, and click-through.
eg. Luxury Fashion Brand
Feature: What’s New for Fall/Winter 2019?
Update: New outerwear has arrived in store
Offer: For a limited time for subscribers only receive 15% off purchases over $500
Click-through: 3 images which link to e-commerce section of the website
V. Business Services – Audit / Consulting
Do you need advice on which Loyalty Program or Review App is best for your business? How to roll-out new campaigns? How to initiate collaborations with individuals, influencers, or other businesses? What is a Brand Ambassador and do you really need one? Ask us whatever you want! We are here to offer guidance and help you solve your marketing problems.
2. Website Audit – Overview
Is your website outdated or lacking in personality? Let us go through it, page by page (up to 10 main pages), and generate a recommendations report that you can use as a guideline to bolster your online presence. Let us test your links, check your voice, make suggestions for content, and provide an overview that tells you what your visitors think and feel when they visit your website.
3. Digital Audit – Overview
A dissection of your digital platforms and the content going back 3 months. Available for FB, IG, Tw, LI, and Pin. (If you wish WeChat and/or Weibo, we can outsource this to our Chinese digital specialist).
VI. WordPress Starter Website Creation
A solidly built website provides the backbone to which all your social media connects to, and drives online traffic to.
A basic but informative website is a must-have and if your company is in need of a WordPress site that is easy to maintain, update, and build-out, ELL can create one for you relatively quickly, and in most cases, in less than a week.
This starter package includes a WordPress template, the creation of 5-pages (Home, About Us, Services, Blog, Contact/Location).
You provide the basic text and images and we will set-up the pages, add general info and settings, craft page content, create links, add keywords and image tagging, set-up forms, link social media, and add widgets and plug-ins as required.
VII. Media Exposure – PR / Placements
1. Media Placements
Receiving media exposure through print media and digital outlets is highly desirable as it provides a 3rd-party recommendation for your business services/products that are not of your own making.
These opportunities range from a business mention or reference in article or blog post, inclusion in popular listicles, feature article or a spotlight (business, founder, product/service). They also include custom or sponsored posts in suitable publications or websites.
Pricing for Media Placement is on a sliding scale depending on the opportunity with a reference or mention being $50 to $500 for a sponsored/customized post plus $0.50/word to write the article. We will work with you to strategize a pitch to specific publications which have the best audience for your story.
2. Press Release
A business should do a press release at least every 3 months to announce something, literally, anything can be turned into a press release. Anything that is new, or changing, a collaboration, an event, even getting a mention in other press! Press releases offer inbound links, helps Google ranking, and get your story in front of the media and online content creators.
A standard press release template includes the main focus of the announcement, 1 – 2 quotes from key persons, 1 – 3 images, and company contact details. Upon approval ELL will distribute to Lower Mainland media and post on a series of free press release websites.
VIII. Sponsored Content – Folio.YVR / EcoLuxLifestyle.co
In March 2019, EcoLuvLuv Communications launched a monthly digital magazine in flippable-format on issuu.com magazine platform and downloadable in .pdf format to readers.
With a tagline of ‘Embracing the West Coast Luxury Lifestyle,’ Folio.YVR presents a monthly artistic and beautifully designed reflection of life in our eco-conscious city and the surrounding areas. The publication focuses on luxury-level fashion, design, and shopping; VIP, private, and charity-focused events; the best in plantbased culinary and dining; the exquisiteness of our vices; cruelty-free beauty and spa experiences; experiential travel and discovery; the most impressive architecture and real estate; and, of course, all things that go extremely fast.
Folio.YVR is the digital vehicle for the iconic brands and services that make our corner of Canada so unique and desirable.
Folio.YVR is a sponsored-content only publication that will contain no overt advertising which allows us to control the quality and voice of each page. It is 100% quality content-driven with a focus on storytelling presented in a flippable format that delivers a glossy print experience online.
To be considered for inclusion – a brand, product, or service – must be first pre-cleared by the publisher and be recognized as a suitable fit in the west coast luxury lifestyle niche.
Folio.YVR has a separate rate sheet (from the above media placement pricing) which begins reference/mention, a Category divider, a 2-page spread, plus fee/word to write the content. Further details available upon request.
IX. Digital Add-on’s:
a) Retail-Insider Article – Sponsored. Must be a retail-based business or a service industry business that has an effect on retail. Article of 500-800 words, up to 15 images, hyperlinks, and keywording. Each article is published on Retail-Insider.com, then shared to their subscriber list of 20,000+, then added to Daily Summary and Weekly Summary subscriber blasts. Then the blog post is reformatted and placed on EcoLuxLifestyle.co. In total, each sponsored Retail Insider articles will be directly sent to over 60,000 Canadians over a 3-week period.
b) EcoLuxLifestyle.co Blog Post – Sponsored. Article of 300-500 words, up to 8 images, hyperlinks, and keywording. Each blog post is published on Ecoluxluv.com, then shared with the subscriber list of 1,800+. The post is shared on 5 social media platforms – FB, Tw, Pin, IG, and LI.
At EcoLuxLuv Comms, we offer bespoke above marketing tools to help you solidify and strengthen your digital presence through effective content creation. We are open to requests for promotional services, strategy assistance, introductions, event production, etc.