The first Panerai to open in Canada is a petite boutique of 900-square-feet but boasts the largest selection of watches in the country. Officine Panerai is a luxury Swiss watchmaker and its watches are a natural blend of Italian design, Swiss technology, and maritime influence. Originally designed for the Italian Royal Navy after WWII, the company has gained following among watch enthusiasts worldwide.
Boutique Manager Alnaz Farhadi treated me to a private walk-through before guests and company VIPs arrived. Undoubtedly unique, the showpiece is the watch vault shaped like a ships wheel, which opened with a pass of a fob hidden in the palm of Farhadi’s hand. The vault contained eight watches from the five Panerai families: Radiomir, Radiomir 1940, Luminor, Luminor 1950, and Luminor Due.
The Vancouver boutique’s interiors reflect the distinctive style of celebrated Spanish designer and architect Patricia Urquiola. Incorporating elements of the Italian Navy history and the modern day influences of the location, the boutique has been customized with a large print of the Florence Cathedral providing a backdrop. Urquiola also designed extra wide comfortable chairs and used marble, brass, glass, and wood specifically to invoke the world of ships and the sea.
The boutique is now open to the public at 1008 Alberni Street in Vancouver’s Luxury Zone.
- Helen Siwak is the founder of EcoLuxLuv Communications, publisher of Folio.YVR Luxury Lifestyle Magazine, and multiple digital lifestyle blogs. She is a content creator, consultant, and marketing and media strategist in the luxury lifestyle niche. She is a regular content contributor to Retail-Insider and has a vast freelance portfolio including Boulevard English & Chinese editions, Indulge, and Montecristo Magazine. When not attending high-profile events in Vancouver's 'Luxury Zone’ or on assignment abroad, she is honing her plant-based cooking skills and caring for her firstname.lastname@example.org