Alberni Street’s notorious Luxury Zone was abuzz with the news that Chinese jeweller Lao Feng Xiang had chosen it’s Vancouver location to showcase their rare Imperial Jade treasures. These exquisite pieces had never before been seen outside of Mainland China and ranged in price from $300,000 for a pendant to a bracelet for $24,640,000.
For over 168 years, Lao Feng Xiang has highly valued the beauty of jade, both its intricate inlay jewelry and raw stone ornaments presenting delicate designs, fine craftsmanship, and fashion classics to the Chinese elite. The by-invitation-only viewings were held between November 25th to 27th, and allowed the west coast market to experience these pieces up close and personal.
“This event brought to Vancouver Imperial Jadeite pieces that left people speechless” said Katherine Xu, Vice President, Lao Feng Xiang Canada. “Our visiting Executive team were so pleased with the support we received from both the media and guests, it truly was more successful than we ever could have imagined”.
LFX also had their collections of Jadeite, Nephrite, Pearl, 24K Gold and Coloured Stone on display. The vibrant colour and classic styling of the pieces made for a stunning and sophisticated aside to the Passion for Jade Collection.
The red carpet event was held in their dazzling Alberni Street location and while the bubbles flowed, guests draped themselves in multi-million dollar pieces. The musical duo the Rosemary Siemens & Eli Bennett, created a very lively atmosphere with their covers of pop hits. The event was attended by VIP customers, numerous media outlets and luxury hotel concierges. MoMa created an amazing amuse-bouche, which replicated a smooth jade ball, had been created out of green apple juice, dusted with gold flake, and was presented floating delicately in a sweet syrup. It exploded upon entering the mouth and was incredibly unique and delightful.
About Lao Feng Xiang Jewellery
Lao Feng Xiang is one of the oldest Chinese jewelry brands in existence. It has been in business since 1848, spanning 168 years of continuous operation. Its filigree technique has been designated an Intangible Cultural Heritage of China. Lao Feng Xiang has built a reputation and brand founded on history, culture, innovation and tradition. It has a network of over 3,000 retail stores in China as well as in Australia, USA and Hong Kong.
In 2016 LFX was ranked as the world’s 14th largest luxury goods company overall. Renowned for its unique craftsmanship in 24 karat gold and Jade, LFX presents fresh, contemporary and traditional collections to the diverse and discerning Vancouver market. 2016 also marks the one year anniversary of opening their flagship store in Canada.
- Helen Siwak is the founder of EcoLuxLuv Communications, publisher of Folio.YVR Luxury Lifestyle Magazine, and multiple digital lifestyle blogs. She is a content creator, consultant, and marketing and media strategist in the luxury lifestyle niche. She is a regular content contributor to Retail-Insider and has a vast freelance portfolio including Boulevard English & Chinese editions, Indulge, and Montecristo Magazine. When not attending high-profile events in Vancouver's 'Luxury Zone’ or on assignment abroad, she is honing her plant-based cooking skills and caring for her email@example.com